Category: Hi-Fi Show

This is a sneak peak of new AA Audio USB Audio cables which we will launch during the Northern International Audio & Video Show at Amari Spice Penang on 26-28 April 2024. We will be at Peridot 2, Level 4 at Amari Spice Penang.

New USB Audio Cables

It took us about 1½ years to tweak our USB Audio cables to another level since we launched the earlier ones during Northern AV 2022. The main challenge for us was declining Ringgit Malaysia value and higher materials cost for AA Audio USB cables. We experimented with various materials (pure silver versus others), twisting geometry and USB plugs. We are lucky enough that a key high-end hi-fi industry player allowed us to use their showroom to test our USB cables and compare with their mega-buck reference USB cable. During the many tests, we heard the differences between our own cables and the mega-buck reference. We are very determined to narrow the gaps.

SiG : Silver Gold alloy instead of Pure Silver

Our new Signature USB Audio cable uses silver gold alloy instead of pure silver. Due to import tax structure, we are able to reduce the main material cost, but unfortunately, the rest of the materials used like shielded braided sleeves and teflon tubes cost higher. While the Signature USB cable can be considered as the no-cost object version, the introductory price will be very competitive.

CoS : Updated Copper Silver Alloy cable

The previous entry-level USB cable was enhanced by experimenting with different wire sizes and insulation materials. The use of copper silver alloy gives its own unique sound, especially with weight and mid-range. The CoS is priced as the middle tier version and may appeal to certain customers who prefer analog-like sound when playing digital music.

SG : Entry-level Silver Gold alloy

Since we like the new Signature cable so much, we want to offer its trickled down version as the entry-level. We use smaller gauge silver gold alloy and surprisingly it still sounds good. We are confident this cable can beat many other USB Audio cables which are priced higher.

USB Audio Cables Shootout during NIAV 2024

We are in the process of making and sending AA Audio USB Audio cables to reviewers in Australia and the USA before NIAV 2024. Coincidently, both reviewers use Tubulus Concentus USB (from the Netherlands) as their reference USB cable.

We are making arrangement with local and international reviewers for a closed-door USB cables shootout during NIAV 2024 in Peridot 2. Some of the reviewers will bring their own reference USB cables for comparison. We look forward to hear the differences ourselves.

Our System

During NAV 2022, we used Harbeth M30.2 speakers driven by McIntosh MC452 stereo power amplifier in our room. This time around, we will use Focal Diablo Utopia III bookshelf speakers with a JL Audio f113v1 active subwoofer. We will use MSB Discrete DAC courtesy of Statement Systems. Our favorite CD/SACD player, Marantz SA-10, will also be used to demo transport versus AAMS+ sound.